Deborah Greaves Speaks at FN Platform Seminar
Deborah Greaves was recently a panelist at a seminar during FN Platform in Las Vegas. During the panel, which was hosted by the American Apparel and Footwear Association, Deborah and her colleagues discussed how brands selling on eBay, Alibaba, or other online platforms can protect their intellectual property.
“The first thing you have to do is get registered for your intellectual property rights,” Deborah said. “[If you’re] a U.S. brand, start with U.S. registration, but if you’re trying to enforce those rights on a platform that’s [elsewhere in the world such as] Russia, you may need to be [educated] on that law. But if you’re [based] in the U.S., start at home and then branch out.”
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