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Joseph Rothberg Quoted in Gizmodo Article

Joe Rothberg was recently asked by Gizmodo to comment on the legal questions that arise as posthumous recreations of deceased famous figures, such as holograms, become more common with technological advances. According to Joe, one’s publicity has different protections depending on where he or she lives.

“Stephen Hawking just died. If he were a resident of California at the time of his death, then his heirs, successors or whomever owns his publicity rights at the time he died would be able to enforce under California law,” Joe said. “He would be able to stop people from just creating a fake Stephen Hawking for commercial use. But it’s a state by state thing.”

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