Deborah Greaves applies a wealth of diverse and unique experience to provide consumer goods clients, primarily in the fashion, food, retail and tech sectors, with IP, corporate, commercial and employment-related legal services. For well over a decade prior to joining Brutzkus Gubner, she served as General Counsel at top apparel companies, including True Religion Apparel, Inc., fostering her understanding of the inner workings of companies and the mindsets of management and C Suite executives. Ms. Greaves strives to be a partner to a business, resolving existing and ongoing issues, while anticipating others before they happen. She has a reputation for being proactive rather than reactive and believes that a company’s best defense is its offense.
Ms. Greaves has particular strength in developing and monetizing IP and brand enforcement strategies for companies operating internationally, domestically or both. She assists with negotiating licensing and distribution agreements, domain registration strategies, and aggressively defending against any counterfeiting or infringement that could damage or dilute a company’s brand.
She assists with corporate creation, corporate governance, regulatory compliance and employment-related matters, such as effective employment agreements, severance packages, and employee handbooks. Her agreements focus on key clauses and provisions that protect employers. Her experience includes holding valuable corporate secretarial posts and maintaining corporate record books, experience that she uses to provide a greater level of protection to corporate entities. Ms. Greaves also has vast experience reviewing commercial leases and consumer protection policies and, when necessary, she can oversee and drive litigation strategy to minimize the costs of ongoing disputes.
Ms. Greaves serves as an advisor to the Executive Committee of the California Lawyers Association (formerly the California State Bar Intellectual Property Law Section), after serving as its Chair, and has penned the “Counterfeit Corner” column in New Matter, the Section’s quarterly publication. She is a frequent speaker on IP and fashion law subjects, having given presentations in Canada and China, as well as throughout the United States. She has served two terms as a North American Anti-Counterfeiting Committee member of The International Trademark Association and was recently appointed to its Get Real committee, which is tasked with public awareness and education outreach programs.
She was named one of “California’s Top 20 In-House Counsel” by the Los Angeles and San Francisco Daily Journal, received the “Global Counsel of the Year Award” for Intellectual Property by International Law Office, and has been shortlisted as “Corporate Counsel of the Year” by the Los Angeles Business Journal and for the “Fashion, Cosmetics & Luxury Goods Team of the Year” Industry Award by World Trademark Review (WTR). Chambers USA also recognized her in “Women in Law” for her outstanding contribution to mentoring. In 2018 and 2019, she was named to the prestigious “Best Lawyers” list by “Best Lawyers in America,” and has also been selected to the 2020 Southern California Super Lawyers list.
Ms. Greaves helped to launch Loyola Law School’s Fashion Law Program and serves as an adjunct professor, teaching courses in Fashion Law, Fashion Law Business Transactions and Retail & Fashion Law. Ms. Greaves is an advocate for children’s rights, previously serving on the Board of Directors of CASA (Court Appointed Special Advocates), Los Angeles Chapter.
- Glendale University (J.D., 1996)
- Los Angeles Valley College (A.A., Music, 1978)
- State Bar of California
- U.S. District Court, Central District of California
- U.S. Supreme Court
- Representing apparel brand owner in strategic global trademark registration and enforcement of multiple intellectual properties.
- Representing start-up apparel company in IP strategy and registration, corporate formation and governance, license agreements and employment related agreements.
- Representing several sports related entities in trademark registration and enforcement strategy and commercial transactions.
- Executive Committee Member, California State Bar Intellectual Property Section
- Board of Directors, International Anti-Counterfeiting Coalition (IACC)
- Member, International Trademark Association (INTA) North American Committee Against Counterfeiting
- Member, International Trademark Association (INTA) Public Education and Awareness Task Force
- Chair, International AntiCounterfeiting Coalition (IACC) China Task Force
- Co-Chair, International AntiCounterfeiting Coalition (IACC) Public Education and Awareness Task Force
- “Best Lawyers in America” (2018-Present)
- Speaker, “Getting the Job Done — Who is Here to Help,” 23rd Annual Fraud and Anti-Counterfeiting Conference (Oct. 2018)
- Speaker, “Creating an Intellectual Property Rights Culture,” FN Platform (Feb. 2018)
- Speaker, “Protection for Fashions and Designs in the Age of 3D Printing and Star Athletica,” IPO Annual Meeting (Sept. 2017)
- Speaker, Loyola Law School (April 2017)
- Author, “Highly Unlikely The Toronto Maple Leafs Can Successfully Oppose Snoop Dogg,” Forbes (Nov. 26, 2016)
- Speaker, “The Fashion & Entertainment Law Forum,” Above the Law (July 2016)
- Quote, “To Fight Counterfeits, US Should Follow Canada’s Lead,” Corporate Counsel (June 2016)
- Speaker, “Fashion Law Symposium,” Loyola Law School (April 2016)
- Speaker, “Going Global,” California Fashion Association (Feb. 2016)
- Speaker, “Runway Ready: Fashion Law Fundamentals,” American Bar Association (Feb. 2016)
- Speaker, “The Art of Fashion,” Thomas Jefferson School of Law, Oct. 2015
- Speaker, “Fashion Law Summer Intensive: Connecting Beyond the Commodity,” Loyola Law School, July 2015
- Speaker, “What You Must Know to Protect Your Intellectual Property in China,” DECSOCAL Chinese Road Show, May 2015
- Speaker, “2015 Fashion Law Symposium,” Loyola Law School, March 2015
- Speaker, American Apparel & Footwear Association (AAFA) Workshop, February 2015