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Deborah E. Greaves


Deborah E. Greaves



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Deborah Greaves provides advisory and legal services for clients in the fashion and consumer goods industries.  Her key practice areas include intellectual property, brand enforcement, corporate creation and governance (public/private, domestic/international), regulatory and social compliance, government affairs, business transactions (licenses, leases, manufacturing agreements, distribution agreements, consulting agreements, etc.), employment, retail and wholesale operations, supply chain integrity, internal investigations and litigation.

Prior to joining Brutzkus Gubner, she founded Label Law, Inc., which continues to operate under the Brutzkus Gubner umbrella, and provides legal and brand enforcement services for consumer products companies, with a specialty in textiles and fashion. From 2007 – 2013, she served as Secretary & General Counsel of True Religion Apparel, Inc., a company that traded on NASDAQ, creating and building its legal department, including its highly lauded brand enforcement program.  Prior to working at True Religion Apparel, Inc., Ms. Greaves held positions as V.P., Secretary & General Counsel of Blue Holdings, Inc. and Azteca Production International, Inc., respectively.

Ms. Greaves currently serves as the Chair of the California State Bar Intellectual Property Law Section and pens the “Counterfeit Corner” column in “New Matter”, the Section’s quarterly publication. She is a frequent speaker on IP and Fashion Law subjects, having given presentations in Canada and China, as well.  In 2010 and 2013 she was short listed as “Corporate Counsel of the Year” by the Los Angeles Business Journal.  In 2011, Ms. Greaves received the International Law Office Global Counsel of the Year Award for Intellectual Property.  In 2012, she received the Daily Journal Award as one of “California’s Top 20 In-House Counsel.”  In 2013, she was shortlisted by Chambers USA “Women in Law” for her outstanding contribution to mentoring and also by the World Trademark Review (WTR) in its Industry Award for “Fashion, Cosmetics & Luxury Goods Team of the Year.”  In fall 2013, Ms. Greaves helped to launch Loyola Law School’s Fashion Law Program and serves as an adjunct professor, teaching courses in Fashion Law Business Transactions and Retail & Fashion Law.  Ms. Greaves is an advocate for children’s rights and serves on the Board of Directors of CASA (Court Appointed Special Advocates), Los Angeles Chapter.

Representative Matters


  • Representing apparel brand owner in strategic global trademark registration and enforcement of multiple intellectual properties.
  • Representing start-up apparel company in IP strategy and registration, corporate formation and governance, license agreements and employment related agreements.
  • Representing several sports related entities in trademark registration and enforcement strategy and commercial transactions.
  • Glendale University, J.D., 1996
  • Los Angeles Valley College, Associate of Arts (A.A.), Music, 1978

Admissions, Memberships and Qualifications

Publications & Presentations

  • State Bar of California
  • U.S. District Court (Central Dist. of California)
  • U.S. Supreme Court
  • California State Bar Intellectual Property Section (Executive Committee)
  • International Anti-Counterfeiting Coalition (IACC) (Board of Directors)
  • International Trademark Association (INTA) North American Committee Against Counterfeiting (Member)
  • International Trademark Association (INTA) Public Education and Awareness Task Force (Member)
  • International AntiCounterfeiting Coalition (IACC) China Task Force (Chair)
  • International AntiCounterfeiting Coalition (IACC) Public Education and Awareness Task Force (Co-Chair)
  • Named a 2018 Best Lawyer by The Best Lawyers in America
  • Speaker, Loyola Law School, April 2017
  • Author, “Highly Unlikely The Toronto Maple Leafs Can Successfully Oppose Snoop Dogg,” Forbes, November 26, 2016.
  • Speaker, “The Fashion & Entertainment Law Forum,” Above the Law, July 2016
  • Deborah Greaves Quoted in Corporate Counsel, June 2016
  • Speaker, “Fashion Law Symposium,” Loyola Law School, April 2016
  • Speaker, “Going Global,” California Fashion Association, Feb. 2016
  • Speaker, “Runway Ready: Fashion Law Fundamentals,” American Bar Association, Feb. 2016 
  • Speaker, “The Art of Fashion,” Thomas Jefferson School of Law, Oct. 2015
  • Speaker, “Fashion Law Summer Intensive: Connecting Beyond the Commodity,” Loyola Law School, July 2015
  • Speaker, “What You Must Know to Protect Your Intellectual Property in China,” DECSOCAL Chinese Road Show, May 2015
  • Speaker, “2015 Fashion Law Symposium,” Loyola Law School, March 2015
  • Speaker, American Apparel & Footwear Association (AAFA) Workshop, February 2015