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‘Rogue One: A Star Wars Story’ — A New Hope (For Deceased Actors) – Forbes

Joe Rothberg’s article “Rogue One: A Star Wars Story’ — A New Hope (For Deceased Actors)” was published by Forbes on December 22, 2016. Joe’s piece, which has since been labeled an “Editor’s Pick,” discusses how technological advancements, such as CGI and holograms, affect “publicity rights” of the deceased, exemplified by the latest Star Wars movie: Rogue One. Publicity rights involve the rights to control the commercial use of a name, image, likeness, or other unequivocal aspects of one’s identity. According to Joe, there must be a commercial use of the aforementioned aspects of one’s identity in order for a plaintiff to prevail in a publicity rights case using California Civil Code §3344.

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