Jeffrey Kobulnick Discusses Celebrity Branding in the Hard Seltzer Space for VinePair

Jeff Kobulnick was recently interviewed by VinePair on the rise of celebrity brand licensing deals in the hard seltzer industry. According to Jeff, one reason behind celebrities’ burgeoning interest in this area could be that hard seltzer is seen as more “health-conscious” compared to other alcohol products.

“I’d think the target demographic … is probably a wider age range than people that are buying specific distilled spirits, or beer,” Jeff continued, “so there’s an opportunity that celebrities recognize there.”

To view the full article and the rest of Jeff’s comments, click here.