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Fashion Technology

Our attorneys advise start-ups and other early stage companies, fashion and design brands, apparel manufacturers, and retailers on legal matters involving the convergence of fashion and technology.

Brutzkus Gubner is leading the way with its fashion technology legal practice. Our attorneys advise Silicon Valley start-ups and other early stage companies, fashion and design brands, apparel manufacturers, and retailers on legal matters involving the convergence of fashion and technology.

Technology continues to revolutionize how businesses in the fashion industry operate. From e-commerce platforms to supply chain modernization technologies such as robotics and blockchain, to the use of data analytics and artificial intelligence to evaluate consumer demand and provide apparel fit solutions, to 3D-printed apparel, wearables and smart fabrics, the convergence of fashion and technology presents unique legal challenges that require sophisticated counsel to provide the best possible results.

Our comprehensive collection of fashion technology industry services covers:

  • Patents
  • Copyrights and Trademarks
  • E-Commerce
  • Privacy
  • Trade Secrets
  • Technology Transactions
  • Litigation and Dispute Resolution
  • Licensing
  • Commercial Agreements
  • Business Formation and Transactions
  • Capitalization and Financing

We work to protect clients’ intellectual property by advising on patent, copyright and trademark availability, and assist throughout the domestic and international registration processes. We prosecute violators when clients seek to prevent patent, copyright or trademark infringement, and defend clients in proceedings before the Patent Trial and Appeal Board (PTAB), Trademark Trial and Appeal Board (TTAB), and in state and federal courts. We advise both licensees and licensors on all aspects of licensing agreements.  When representing a licensor in a transaction, we determine the viability of long-term relationships, and optimize opportunities to monetize our clients’ intellectual property.

Businesses and individuals operating at the cutting edge of fashion technology regularly call upon Brutzkus Gubner attorneys to help navigate intricate and evolving areas of the law.

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